Flandria Cycles
With regards to the legendary name Flandria here's something not a lot of people know. Sure everyone's heard about Freddy Martens, Marc de Mayer, Walter Goodefroot and their names have gone down as legends in the cycling world while they were riding for Flandria. But did you know Flandria was the first big team to ride Shimano?
In 1973 the Japanese component manufacturer Shimano was keen to get into the European market but had achieved little success. The component market was pretty much owned by Italian and French manufacturers, so the idea of a Japanese manufacturer equipping professional bikes was considered laughable at the time.
Flandria Jerseys and kit for sale
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 Rare Vintage FLANDRIA Top Velda Latina Flandria Puma US $24.51 |
 CYCLING CAP Flandria MaertensPollentierDe Valminck US $17.17 |
 NWT DERONDE Classics Jersey flandria Vermarc US $75.00 |
 very rare flandria FREDDY MAERTENS steel tubes US $580.00 |
 Vintage FLANDRIA bike Replacement Decals Stickers 1970s US $47.46 |
Flandria already had a reputation as a progressive and forward thinking team willing to test new ideas so they struck a deal with Shimano. Their riders gave feedback and suggestions for improvement to Shimano while the Japanese company would develop a completely new set of components specifically for the Flandria team- And so the Dura Ace groupset was born. Not a lot of people know that.
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